He currently heads the Marketing Strategy for HSBC in India and leads a team of senior marketers who provide innovative and disruptive solutions to complex business problems.Īrko is well known for creating popular IPs like HSBC StarStruck, GoGreen Cyclothon, HSBC Golf League, etc. Arko is a marketing professional and an innovator who has worked globally and across markets in India handling key marketing projects for HSBC.
The Quizmaster Arkaprava Ray, also known as Arko, is very well known in the OOH circles and has been a member of the Outdoor Advertising Awards (OAA) Jury. MSMA is happy to throw our weight behind this pioneering initiative.” Sharing his thoughts on this brand association, Anup Mittle, Founder, MSMA told Media4Growth, “We appreciate the initiative taken by Media4Growth to create multi-stakeholder engagements beyond just business transactions, and to build widescale awareness of OOH business. The inaugural edition of the contest, to go live on Novemon the Media4Growth website, will be conducted by eminent brand marketer Arakaprava Ray, Head, Marketing Strategy, Brand Partnerships & Events, HSBC India.Īlso, leading mall advertising agency Mittle Sons Media Associates (MSMA) has taken up the sponsorship of the M4G OOH Quiz.
In what will be a first-of-its-kind OOH event in India, Media4Growth is launching a monthly online live OOH Quiz contest titled ‘M4G OOH Quiz’.
